What Type of Online Course Should You Create?
Do you have an email list yet?
What is your main goal at this point?
How much time can you dedicate to helping your students after your launch?
A transformation course is typically a main offer in a sales funnel.
So if you already have a funnel with a lead magnet and an introductory course (or a low-cost product), a course that costs anywhere from $99-$499 (mid-range) will be a great fit as the main offer in your funnel!
A transformation course is where you deep dive into a specific topic in a step-by-step way, and help your students implement and get results. You are there with them throughout the process keeping them engaged, answering questions and helping them make progress.
- Keep in mind this type of course will take more time (2-3 months) to create than an introductory course. And if it's a course that you launch and then shutdown (not an evergreen course), then you need to be prepared to spend a lot of time with your students answering questions and help them with implementation during the 4-6 weeks duration when students are taking the course.
An introductory course is paid course that's designed convert your free users into paying customers! It should deliver a quick win for your students and help build trust. You can charge anywhere from $29 to $99 for this course.